Start a profitable millet value addition business in Tamil Nadu. Learn products, investment, FSSAI, government schemes & marketing tips.
Millets are making a powerful comeback in Tamil Nadu. With increasing health awareness and government support, millet-based value-added products are becoming one of the most profitable small-scale business opportunities today.
If you are planning to start a Millet Value Addition Business in Tamil Nadu, this guide will help you step-by-step.
Why Millet Business is Profitable in Tamil Nadu?
Tamil Nadu is one of the leading millet-producing states. Millets like:
- Foxtail Millet (Thinai)
- Finger Millet (Ragi)
- Kodo Millet (Varagu)
- Little Millet (Samai)
- Barnyard Millet (Kuthiraivali)
are widely cultivated and easily available.
Growing Market Demand:
- Diabetes patients prefer millets
- Fitness & health-conscious customers
- Export demand
- Government promotes millet consumption
This creates a strong business opportunity.
Step 1: Choose the Right Millet Product
Instead of selling raw millets, focus on value-added products like:
- Millet Health Mix
- Millet Biscuits
- Millet Brownie (Eggless, No Maida)
- Millet Noodles
- Millet Idli/Dosa Mix
- Millet Energy Bars
- Millet Snacks
👉 Value addition = Higher profit margin.
Step 2: Learn Proper Product Formulation
Success depends on:
- Correct ingredient ratio
- Shelf-life stability
- Taste consistency
- Texture improvement
- Natural preservation methods
Example:
For millet brownie (100g flour base)
Flour : Cocoa : Fat : Sweetener = 100 : 30 : 60 : 80
Proper formulation avoids product failure.
Step 3: Food Safety & License
In Tamil Nadu, you must:
- Apply for FSSAI Registration
- Use proper labeling
- Mention ingredients & nutrition
- Follow hygiene standards
For small-scale home business → Basic FSSAI registration is enough.
Step 4: Packaging & Branding
Good packaging increases product value.
Use:
- Stand-up pouches
- Kraft paper pouches
- Food-grade containers
Label should include:
- Brand name
- Ingredients
- Net weight
- MRP
- Manufacturing & expiry date
Strong branding builds customer trust.
Step 5: Investment Required
Small-scale millet unit can start with:
| Item | Approx Cost (₹) |
| Grinder / Pulverizer | 20,000 – 50,000 |
| Sealing machine | 5,000 – 10,000 |
| Basic utensils | 10,000 |
| Raw materials | 15,000 |
| Packaging materials | 10,000 |
👉 You can start with ₹50,000 – ₹1,00,000 investment.
Step 6: Marketing Strategy
Sell through:
- Instagram & Facebook
- WhatsApp groups
- Local supermarkets
- Organic stores
- Farmers markets
- Your own website
Digital marketing increases reach across Tamil Nadu.
Government Support & Schemes
Tamil Nadu government supports millet entrepreneurs through:
- PMFME Scheme
- TNSRLM support for women SHGs
- NABARD assistance
- MSME subsidy schemes
Always check current schemes before starting.
Profit Potential
Millet products have:
- 30% to 60% profit margin
- Repeat customers
- High demand in urban cities
With proper branding, it can grow into a strong agro-based enterprise.
Final Thoughts
Starting a Millet Value Addition Business in Tamil Nadu is not just a business opportunity — it is a movement toward healthy living and sustainable agriculture.
With the right training, correct formulation, and smart marketing, you can build a profitable agro-based brand.
👉 Want Step-by-Step Practical Training?
If you want complete hands-on training in:
- Millet product formulation
- Shelf-life improvement
- Natural ingredient usage
- Business setup guidance
Join Deepak Academy for Agro Entrepreneur and start your journey as a successful millet entrepreneur today.